Xylem Digital

Description:

Summary:

This position plays an integral role in the development and execution of client direct-to-consumer and b-to-b email marketing programs.

Primary Duties and Responsibilities:

* Develop, implement, manage and track client email campaigns
* Assess client database marketing needs and develop appropriate strategies to achieve business goals
* Ensure all email programs comply with current CAN-SPAM and other email legislation
* Recognize other untapped opportunities to drive conversion with email by researching collecting and analyzing data, leveraging internal and external resources/data sources
* Generate and disseminate management reporting to detail campaign performance trends
* Manage email budget, keeping campaigns on budget and within performance expectations

Education / Work Experience:

* Bachelors or Associate degree preferred in relevant field
* 2-4 years experience in email campaign creation and management that include trigger-based and re-contact email campaigns
* HTML development skills a plus
* Strong written and verbal communication and analytical skills
* Experience working with different email providers and platforms to develop, launch and measure email campaigns
* Experience with A/B and multivariate testing
* Experience in email creative design best practices and trends
* Understanding of consumer targeting and segmentation
* Knowledge of applicable regulatory requirements
* Thorough knowledge of and experience in direct marketing channels, including email, mobile messaging, tools, procedures, products and methods

Other:

* Strong initiative and organizational abilities
* Excellent time and project management skills
* Proficient in Microsoft Word, Excel and other relevant programs
* Ability to work in fast-paced environment