New Old Spice campaigns highlight the age-old problem of emasculation

We liked what Sociological Images (a totally different kind of ad blog) said:

It’s fascinating, really: femininity is depicted as weakness, the sapping of strength, yet masculinity is so fragile that apparently even the slightest brush with the feminine destroys it.

So, maybe not as successful as the Old Spice Guy campaign was. The nice thing about Old Spice? They'll move off this campaign pretty fast, too.