NEWS
Eat At Joe's - A $5,000 Spot
This is an above average spot for a restaurant. But here's what caught our attention:
The story behind this from Adpulp.com says that the typical 30-second television spot costs about $130,000 to produce. They go on to say that this spot - with 20 shots and 40 actors would probably typically cost $200,000. However, because of the fact that this was shot with a digital camera and simple editing software, it actually only cost $5,000.
Message to the folks in California (and other areas where they're dropping an average of six figures on tv spot production: If you want cheaper commercial production without sacrificing quality, there are a few shops in Iowa we're guessing would like to talk with you!
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Comments
There's lots of great quality here in town.
We, at Professional Video, put together this spot for approximately the same budget as the one above for a startup restaurant! We've also shot LOTS more footage for future commercials on the day of the shoot (cutting future costs)!
http://exposureroom.com/caffreys/
Other examples of our work can be found on
www.providinc.com
-Mike Vogel
Nice work Mike. Seems there are mostly two types of clients in this market. Larger ones that are willing to spend the money to do a quality spot, but think they need to go to a bigger market to get that. And smaller advertisers who are enamored with the $500 station-produced spot which makes them look small, amateurish and cheesy. We need to do a better job of creating a middle ground here. We need to convince people that the talent is here - and that it's worth paying for a better product if you're going to spend the money to advertise.
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