Going big in Winfield Iowa

To market Winfield's "Answer Plot Knowledge" events — which are held to equip farmers with the crop and seed info they need to make buying decisions — Minneapolis' Colle+McVoy tapped California-based mural artist John Cerney to turn a photo of an actual Winfield seller and farmer into two giant hand-painted works of art. These 22-foot pieces were placed alongside an accompanying billboard in a cornfield in Iowa. Over-sized wins every time.

Via