Don't Miss the AAF Lunch Meeting. Be Inspired ... We Hear They're Serving Pork!

Join the AAF Des Moines Chapter for their May Luncheon ... which we're assuming won't be featuring the rubber chicken special.

The National Pork Board recently launched a new brand position for Pork: "Be inspired." This new brand position is based on a national consumer segmentation study that identified Pork's best consumer prospects for growth. The new brand position is based on psychographic data that identifies key motivations for Pork's best customers. Hear more about the results of the national study, plans for the national marketing effort and see the new marketing campaign.

Traci Rodemeyer, National Pork Board Director of Pork Information, is responsible for trade public relations. This includes working with channel partners to garner editorial coverage for pork within retail media publications. She also is responsible for consumer public relations which include working with consumer media outlet to engage and educate consumers about pork during seasonal programs. In addition, she also manages the Hispanic marketing campaign, consisting of retail promotions and consumer public relations.

Date: 5/19/2011
Time: 11:30 - 1:00
Place: Hotel Fort Des Moines
Please RSVP by 12:00 PM on 5/16/11.
Click here for more info and to register.