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Posted inContent Marketing

My Opinion about Measuring Engagement with Sprout Social

Key takeaways Engagement is essential for building meaningful connections with an audience beyond surface-level metrics.…
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Posted by Lydia Hawthorne 13/08/2025
Posted inBrand Development

My experience creating content with Trello

Key takeaways Trello enhances content marketing workflows by providing a visual overview, fostering collaboration, and…
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Posted by Lydia Hawthorne 11/08/2025
Posted inAdvertising Trends

This is how I utilized HubSpot for campaigns

Key takeaways HubSpot integrates various marketing tools, such as email, social media, and CRM, into…
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Posted by Lydia Hawthorne 07/08/2025
Posted inDigital Marketing

My thoughts on using Trello for project management

Key takeaways Trello enhances project management through its visual board-and-card system, fostering clarity and collaboration…
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Posted by Lydia Hawthorne 07/08/2025
Posted inMarketing Strategies

How I improved engagement using Hootsuite

Key takeaways Social media engagement is about genuine connections rather than just metrics; quality interactions…
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Posted by Lydia Hawthorne 07/08/2025
Posted inBrand Development

My thoughts on Pinterest for visual branding

Key takeaways Visual branding creates emotional connections and conveys a brand's essence through consistent imagery.…
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Posted by Lydia Hawthorne 06/08/2025
How I Schedule Posts with Hootsuite
Posted inContent Marketing

How I Schedule Posts with Hootsuite

Posted by Lydia Hawthorne 15/07/2025
Key takeaways Scheduling social media posts enhances time management, consistency, and audience engagement, transforming how…
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My experience with Hootsuite for scheduling
Posted inDigital Marketing

My experience with Hootsuite for scheduling

Posted by Lydia Hawthorne 15/07/2025
Key takeaways Social media scheduling enhances consistency and reduces stress by allowing strategic content planning.…
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How I optimized branding using Google Analytics
Posted inBrand Development

How I optimized branding using Google Analytics

Posted by Lydia Hawthorne 15/07/2025
Key takeaways Understanding Google Analytics metrics like sessions, users, and bounce rates helps optimize online…
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My personal opinion about branding with Adobe Spark
Posted inMarketing Strategies

My personal opinion about branding with Adobe Spark

Posted by Lydia Hawthorne 14/07/2025
Key takeaways Branding is about creating emotional connections and lasting loyalty through authentic representation and…
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How I enhanced lead generation with Marketo
Posted inMarketing Strategies

How I enhanced lead generation with Marketo

Posted by Lydia Hawthorne 11/07/2025
Key takeaways Lead generation is about capturing genuine interest and engaging with potential customers to…
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This is how I engaged customers using Mailchimp
Posted inBrand Development

This is how I engaged customers using Mailchimp

Posted by Lydia Hawthorne 11/07/2025
Key takeaways Email marketing fosters personal connections and invites customers into a story, enhancing engagement.…
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This is how I explored Nielsen ratings for audience measurement
Posted inMarket Research

This is how I explored Nielsen ratings for audience measurement

Posted by Lydia Hawthorne 10/07/2025
Key takeaways Nielsen ratings are crucial for accurately measuring TV audiences, influencing which shows succeed…
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This is how I analyzed customer journeys using Hotjar
Posted inMarket Research

This is how I analyzed customer journeys using Hotjar

Posted by Lydia Hawthorne 10/07/2025
Key takeaways Customer journey analysis is about understanding the emotions and decisions driving user behavior,…
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My experience with Mailchimp for email success
Posted inDigital Marketing

My experience with Mailchimp for email success

Posted by Lydia Hawthorne 09/07/2025
Key takeaways Email marketing thrives on building relationships, which requires understanding your audience's needs and…
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My Experience Integrating Videos using Wistia
Posted inContent Marketing

My Experience Integrating Videos using Wistia

Posted by Lydia Hawthorne 09/07/2025
Key takeaways Video marketing effectively engages audiences, combining visuals and sound for memorable storytelling. Wistia…
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Lydia Hawthorne

She is always passionate about online marketing and advertising through insightful news, engaging stories, and thought-provoking commentary.

  • Advertising Trends
  • Brand Development
  • Content Marketing
  • Digital Marketing
  • Market Research
  • Marketing Strategies
  • Social Media Insights
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This is how I utilized HubSpot for campaigns

Posted by Lydia Hawthorne 07/08/2025
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My thoughts on using Trello for project management

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