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Posts by Lydia Hawthorne

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About Lydia Hawthorne
Lydia Hawthorne is a marketing strategist and advertising enthusiast with over a decade of experience in the industry. She specializes in crafting compelling narratives that connect brands with their audiences. With a passion for emerging trends and digital innovation, Lydia shares insights on marketing strategies and the latest advertising news to help businesses thrive in a competitive landscape.
How I utilized Google Analytics for insights
Posted inDigital Marketing

How I utilized Google Analytics for insights

Posted by Lydia Hawthorne 17/06/2025
Key takeaways Understanding key metrics like conversion rate, bounce rate, and average session duration is…
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My Personal Opinion About Utilizing Sprout Social
Posted inSocial Media Insights

My Personal Opinion About Utilizing Sprout Social

Posted by Lydia Hawthorne 16/06/2025
Key takeaways Sprout Social serves as a comprehensive tool for managing social media, combining scheduling,…
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This is how I optimized Facebook Ads campaigns
Posted inDigital Marketing

This is how I optimized Facebook Ads campaigns

Posted by Lydia Hawthorne 16/06/2025
Key takeaways Understanding the hierarchy of Facebook Ads (Campaign, Ad Set, Ad) is crucial for…
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My personal opinion on using SEMrush for SEO analysis
Posted inMarket Research

My personal opinion on using SEMrush for SEO analysis

Posted by Lydia Hawthorne 16/06/2025
Key takeaways SEMrush offers comprehensive tools for SEO analysis, including keyword research, competitor insights, backlink…
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My personal opinion on TikTok’s ad features
Posted inAdvertising Trends

My personal opinion on TikTok’s ad features

Posted by Lydia Hawthorne 16/06/2025
Key takeaways TikTok ads excel in reach and engagement by utilizing precise targeting and encouraging…
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My thoughts on leveraging HubSpot for growth
Posted inDigital Marketing

My thoughts on leveraging HubSpot for growth

Posted by Lydia Hawthorne 16/06/2025
Key takeaways HubSpot integrates marketing, sales, and service tools, providing a centralized platform that enhances…
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Lydia Hawthorne

She is always passionate about online marketing and advertising through insightful news, engaging stories, and thought-provoking commentary.

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